Catch your mind in the act.
Behavioral economics and cognitive psychology tools to detect the biases running quietly in the background — then resist manipulation, break automatic loops, and build better habits. Built on Kahneman, Cialdini, Duhigg, and peer-reviewed behavioral research.
The mind runs on autopilot. Make it visible.
Each tool surfaces a hidden cognitive process — the bias, the habit loop, the manipulation tactic — and gives you a way to interrupt it.
TypeAtlas
A 32-statement, 16-type personality test returning your four-letter type with per-trait confidence and closest-fit alternatives, plus a full profile across career, relationships, communication, stress, and growth — careers grounded in O*NET labor-market data. LBL-original; educational, not clinical.
The Inner Economy
A 45-question self-reflection inventory mapping how you spend finite drive, attention, and risk across 13 dimensions in three systems — Appetites, Protections, and Treasury — surfacing 10 named tensions and an overall Coherence reading. LBL-original and unvalidated; a structured self-reflection prompt, not a clinical instrument.
LBL Future Self Continuity Index
An 18-item self-reflection inventory measuring future self continuity (Hershfield 2011; Sokol & Serper 2020) across three dimensions — similarity, vividness, positivity — at 1-year and 10-year horizons. Derived Time Horizon Stability, 4-quadrant archetype routing, evidence-based pathways, and care-aware routing for vulnerable profiles.
LBL Rumination Loop Mapper
Maps how you ruminate, not just whether you do — 28 items across seven factors. Built on Treynor & Nolen-Hoeksema's brooding–reflection distinction (2003), Wells's metacognitive model (2003), and the Perseverative Thinking Questionnaire (Ehring 2011). Educational, not a clinical instrument.
Cognitive Bias Susceptibility
A ~15-minute assessment using behavioral tasks — not personality-quiz questions — to measure your susceptibility to seven well-studied cognitive biases. Grounded in the Stanovich/West/Toplak CART framework, Bruine de Bruin's Adult Decision-Making Competence scale, and the Bias Blind Spot research from Carnegie Mellon.
Big Five Personality Snapshot
A 2-minute Big Five personality assessment using the validated BFI-10 (Rammstedt & John 2007). Scores all five trait dimensions (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) with normative percentile bands.
Anxiety Test
A validated 7-item GAD-7 anxiety screen (Spitzer 2006). Severity bands, symptom profile (cognitive / somatic / behavioral), 5 archetypes, and evidence-based pathways. Browser-local; nothing transmitted.
How Behavior Lab tools are built.
Three principles distinguish a real behavioral-science tool from a personality quiz with good typography.
Mechanism, not moralism
We don't tell you what's "good" or "bad" behavior. We surface the mechanism — why this pattern is running, what it's doing for you, what it's costing — and let you decide. Behavioral science describes; it doesn't prescribe.
Grounded in primary research
Every framework traces back to published research — Kahneman's Thinking, Fast and Slow; Cialdini's Influence; Duhigg's The Power of Habit; Fogg's Tiny Habits; Steel's meta-analysis on procrastination. Cited inline, not hidden.
Interrupt, don't judge
The goal of each tool is not to rank you against a normative ideal — it's to create a pause long enough to notice what your System 1 is already deciding. One moment of awareness is worth more than a lecture on willpower.
Other laboratories in the publication.
LifeByLogic is organized into four labs, each focused on a different dimension of the examined life.
Brain Lab
Neuroscience-backed tools for cognitive health. Brain Age Index, Sleep-Cognition Optimizer, and more.
Crossroads Lab
Monte Carlo simulators for life's biggest forks — career, education, relocation, life transitions.
Life Dashboard
Your wellbeing self-reflection engine. Track sleep, mood, spending, productivity — and surface hidden patterns.
More evidence-based tools are in active development for this lab — habit trackers, persuasion-detectors, procrastination analysis, and more. Follow The Brain Matters to hear when they ship.
Read the methodology.
Each tool publishes its full methodology under its own page — the validated framework, the variables measured, the algorithm, the limitations, and the peer-reviewed references behind every claim.
Synthesis of CART (Stanovich), ADMC (Bruine de Bruin), and HBI (Berthet) instruments. Per-bias scoring.
Frequently asked questions.
What does the Behavior Lab cover?
The Behavior Lab implements tools grounded in cognitive psychology, behavioral economics, and decision science. Topics include cognitive bias susceptibility, habit formation, decision hygiene, attention regulation, and behavioral self-knowledge.
What research traditions inform the Behavior Lab?
The lab draws from the foundational work of Daniel Kahneman and Amos Tversky on heuristics and biases, Richard Thaler and Cass Sunstein on choice architecture, and 50+ years of decision-science research from MIT, Princeton, Harvard, Toronto, and Carnegie Mellon. Each tool cites the specific peer-reviewed research it implements.
Why use a tool instead of just reading about cognitive biases?
Reading about biases activates a known meta-bias: the bias blind spot — the tendency to recognize biases in others while underestimating them in oneself. Interactive tools force you to make actual judgments that reveal your tendencies, surfacing patterns that pure reading rarely does.
Are these clinical assessments?
No. The Behavior Lab tools are educational decision-support tools. They surface tendencies for self-reflection but do not diagnose any cognitive or behavioral condition. For clinical concerns, consult a qualified mental health professional.
How is my data used?
Behavior Lab tools run locally in your browser. Your responses are not transmitted to our servers and are not used to train models. Aggregated, anonymized statistics may inform future tool design, but no individual response is identifiable. See our Privacy Policy.